lancôme - yourself
January 2017
credits
DIRECTION l Clément Gino
DIRECTION OF PHOTOGRAPHY l Clément Arenou
ACTRESS & VOICE OVER l Alexia Giordano
“You don’t have to be the best. You don’t have to be the fastest, the strongest or the most successful. You don’t have to be the finest, the tallest, the greatest. You just have to be yourself.”
Clément Gino uses all of the beauty advertising codes and turns them upside down, claiming another path, the possibility of being happy without performance, without purchases, without brands. A movie as the beginning of an inner revolution.